Astounding artist representation
Drawn to better

About us

Astound US Inc is a new kind of Artist Representation business based in the borough of Manhattan in New York City, and now with offices in London.

We aim high - to Astound - by being the Agency with the best in contemporary children's book illustration, and both licensing and commercial art from around the world.

We back that up with excellence in every aspect: from the first presentation, to how we project manage, and all the way through to how we invoice.

We Astound by being good at what we do with a snappy, can-do, enthusiastic, talented and creative attitude. And yes, we're not expensive.

All those things that make for an 'astounding' outcome.

Our promise to artists: career advancement with the right clients, regular creative guidance, strong administrative support and on time payment

Drawn to better.

Be drawn to better.

No matter where you are in the world or at whichever stage of your freelance artist career you may be, we're passionate about helping your career be more successful and rewarding by creating the art you love most! We are on your side: we'll give you insider's tips and client feedback for your folio development, and also introduce you directly to leading children's publishing houses, greeting card companies, jigsaw puzzle and game manufacturers, poster and decorative product suppliers (tableware, stationery)… the list goes on!

We're here to discuss the artistic direction you'd like to pursue and make that a reality with you.

Our positive relationships with our artists have made us the most rapidly growing Artist Agency in New York, possibly the USA. Here in the center of the publishing world, we are just a few subway stops away from the biggest brands worldwide, but we don't stay local - our agents travel everywhere to showcase your portfolio (and custom-made promotional materials!), from coast to coast in the USA, to major fairs in Europe: Frankfurt, Bologna, London and beyond.

We spread the word about your talent through personalized mail-outs, regular correspondence with close contacts in the industry, and online campaigns in addition to our state of the art site - all free to you!

Our partnership with Collaborate Agency's highly experienced team of editors and designers means that we can also support you in developing original children's book ideas into full-fledged storybooks and presentations, which we bring to the biggest children's book fairs of the year.

Best of all, we make sure you're paid right on time.

Astound us! If you'd like to learn more and be represented by Astound US, please email with a sampling of your favorite pieces (8-10 .jpgs under 2MB each).

Astound Team!

Inside the Artist’s Studio with Nadja Sarell December 9 2019

Inside the Artist's Studio

Inside the Artist’s Studio with Nadja Sarell     

 Check out more of her work here!

  1. Where is your studio located? My studio is near my home in Helsinki, Finland. Nadja Sarell 
  2. What is your favorite or signature medium to work in? I love to use mixed media, such as gouache, watercolour, inks and pencils. I combine hand-drawn and digital elements in my illustrations.
  3. Describe your studio in one word. Intuitive.
  4. When you are in your favorite spot in your studio, what is on your right? A large bookshelf full of beautiful picture books and gorgeous art books.
  5. When is your favorite time of day to work on illustrations? Why? I enjoy working in the morning after my walk to the studio. That’s the best part of the day for me.
  6. Do you listen to music? I usually listen to Radio Helsinki or various play lists depending on my mood or the work I am doing. When I need to think about ideas and sketch a lot, I prefer silence or classical music. My favourites include Ella Fitzgerald, Nina Simone and Joni Mitchell, lots of Finnish bands and anything funky that I can dance to.
  7. Do you have a favorite character that you have created? I do like my bunnies!
  8. If you could add anything to your studio, what would it be? Definitely more space! I would have a sofa or a comfy armchair for “brainstorming” and naps, another desk and more storage space for original artwork. A grand piano would be great too!
  9. Close your eyes and grab the first thing in reach in the studio. What is it? My Yoda coffee cup.
  10. What is your favorite thing? I have a favourite person in our studio, my partner and Photoshop wiz illustrator Jussi.


Astound US is a new kind of artist representation business based in Downtown Manhattan. We aim high – to Astound – by being the agency with the best contemporary children’s book illustrators and commercial artists from around the world. As an international illustration agency we represent over 130 astounding freelance illustrators, offering the perfect style for whatever your next project may be. Astound – Drawn to better.